Focus | Leader of Guangran Optoelectronics Industry

Guangran Group was founded in 1990 and is based in Taiwan. In the early days, it mainly produced light source products such as halogen lamps, white light bulbs, and high sodium lamps, with customers covering major well-known lighting brands. In addition, it also has its own brand K-Light The product has also been deeply cultivated in Taiwan for many years, occupying a place in the local market.

In 2006, Guangran Group established a factory called "Guangran Optoelectronics" in Dongguan, Guangdong, covering an area of 17000 square meters. Established in 2009 LED The light source and module department invests in the research and development of lighting fixtures. Having multiple assembly, testing, aging and other production lines, strictly implementing ISO9001 Quality control, product approval UL、ETL、CE、ROHS Waiting for authentication.

After years of cultivation and layout, a series of complete LED Lighting product line, covering various types LED Light source and lighting products, and have obtained several patents in mainland China and Taiwan. The Guangran team will continue to innovate and maintain its leading position in the optoelectronic industry with world leading technology and research and development equipment.

Xie Xuanrui, Chairman of Guangran Optoelectronics Co., Ltd., stated that currently the company's product line is 100% exported, including Mexico, the United States, Japan, Taiwan, and others. The customers are mainly local importers, brand owners, and chain distributors. He introduced that the company has over a hundred standard light source products, which can meet customers' different specifications and requirements, saving time and cost in product development. "We also provide low-cost modified and cooperative design and development products to meet customers' special power product needs

Xie Xuanrui believes that buyers in the current market are more cautious in placing orders and purchasing, with a mostly wait-and-see attitude. However, the international situation is gradually becoming clearer, and the purchasing volume will gradually increase around the fourth quarter of this year or the first quarter of next year. The US and Mexico markets are also strengthening regulations on e-commerce, which will have a positive effect on our legitimate importers and brand merchants.

Xie Xuanrui stated that Guangran will not forget its original intention, uphold the spirit of serving customers and dedication, and keep pace with technology and civilization; Carefully safeguard the rights and interests of customers and consumers, strictly abide by business ethics, engage in fair competition, strive to provide higher quality, more environmentally friendly, and more humane products and services, and constantly exceed the expectations of users.

In the future, we will also conduct in-depth and intensive development and visits to our existing customer base to keep abreast of market trends in product design and functionality, strengthen the management and localization of overseas supply chains, and enhance the competitiveness of domestic product design and cost development. In addition, actively participate in overseas lighting exhibitions next year and develop new customers.